Cumbé’s digital campaign invited users to embrace the fiery spirit of Latin America’s finest – Get ready to ignite your senses with Cumbé Agua Ardiente! A sizzling journey through the flavors, culture, and stories that make Cumbé unforgettable. Highlighting the product’s design as part of the tropical landscape in San Juan, Puerto Rico. The campaign’s main objectives were brand awareness and enforce Cumbé’s digital presence. Successfully reaching more than 57,000 users and surpassing 80,000 impressions.

Over the course of two years, we conceptualized, produced, and published a series of product-driven content in partnership with ARC Smile and Target. As a result of organic content distribution and targeted Ad usage, these campaigns reached more than 9 Million users across different social media platforms. More than the average traditional TV commercial. Campaign objectives were tailored to product launches, educational events, and specific holidays.